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Built for US small businesses, startups, and agencies mapping out a paid search campaign.
Google Ads Spend Planner
Turn a monthly lead target into a realistic paid search budget. Nemin.io's Google Ads Spend Planner estimates the ad spend, clicks, and cost per lead you will need to reach your goal.
Your Results
Enter your details and click calculate.
Size your paid search budget before you launch
Use it to pressure-test a lead target before you commit any card details, or to sanity-check a budget an agency has quoted you. It works whether you are drafting a first campaign or forecasting next quarter's spend.
- Forecasting spend before opening a new Google Ads account
- Comparing budget scenarios across different cost-per-click estimates
- Setting a monthly lead quota with your sales team
- Sanity-checking an agency's paid search proposal
- Deciding whether PPC fits your wider marketing budget
Who This Calculator Helps
This tool is useful for marketers and business owners who want a spend forecast before running paid search ads.
How to plan your ad budget
- Enter the number of leads you want each month.
- Add your landing-page conversion rate and average cost per click.
- Include any monthly management fee you pay.
- Review the estimated budget, clicks needed, and cost per lead.
Planning NoteThese figures are planning estimates, not guarantees. Real results shift with keyword competition, Quality Score, seasonality, ad copy, and how well your landing page actually converts, so treat the output as a starting range and refine it once live campaign data arrives.
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Frequently Asked Questions
What does the Google Ads Spend Planner calculate?
It projects the monthly budget you would likely need to hit a set number of leads through paid search, splitting the total into ad spend versus management fee, along with the clicks required and your estimated cost per lead.
Who should use this planner?
It is aimed at small business owners, startups, freelancers, and agencies scoping a Google Ads campaign. Anyone who needs a defensible spend figure before pitching a budget or opening an account will get value from it.
How is my budget worked out?
The planner divides your lead goal by your landing-page conversion rate to find the clicks you need, multiplies those clicks by your average cost per click for the ad spend, then adds your monthly management fee to reach the total.
How much should I trust this ad budget?
They are a reasoned forecast rather than a promise. Your live cost per click and conversion rate drift with auction competition, match types, device mix, and landing-page performance, so revisit the plan once you have real results.
Should I include a management fee if I run the ads myself?
Only if it applies to you. If you manage the account in-house, set the monthly management fee to zero and the budget will reflect ad spend alone; enter your agency or freelancer retainer if someone else runs the campaigns.